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Showing posts from August, 2015

'Oh, what a feeling...exploitation.'

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"Every year, small children die in their driveways when their parents accidentally reverse over them in their SUVs. Take a photograph of yourself doing a Toyota jump in your driveway to raise awareness about the perils of childhood!"

"Too many toddlers and children drown every year. Last year, 30 children under fourteen drowned in pools, at beaches and at inland waterway locations. You can help raise awareness about the possibility of drowning by taking a photograph of yourself in your pool and posting it to Facebook!

Don’t you think they’re good campaign strategies? Why not?"

That’s right. They’re offensive. The idea of your healthy, live child posing in the same place that someone else’s dead child has been to ‘raise awareness’ is a horrible idea. Yet Epilepsy Australia has chosen to do just that, with their ‘epilepsy australia bubble bath challenge’ campaign. They’re saying that you can ‘raise awareness’ – and, of course, funds – by posting an image o…